Hong Kong wine fair opens with expanded spirits zone, 620 global exhibitors
The three-day Hong Kong International Wine and Spirits Fair opened on Thursday with over 620 exhibitors from 25 countries. The expanded World of Spirits zone covers eight liquor categories, featuring mainland baijiu brands. Local firms showcased innovative products including salted-lemon gin and mil
The Hong Kong International Wine and Spirits Fair opened on Thursday at the Hong Kong Convention and Exhibition Centre, featuring more than 620 exhibitors from over 25 countries and regions, according to the organiser. First-time participants include Georgia, Brazil and Italy’s Calabria region. The three-day event will open to the public with tickets on Saturday.
This year’s World of Spirits zone has expanded to cover the world’s eight major liquor categories, following the reduction in duty on premium spirits. The zone features leading mainland baijiu brands, including Kweichow Moutai and Yanghe.
The fair is also hosting wine-tasting sessions focused on production regions such as Xinjiang and Ningxia, promoting emerging Chinese wines and baijiu to overseas markets through Hong Kong.
Local exhibitors presented innovative products, including a gin flavoured with salted lemon and Seven-Up, and a “Yuen Yeung” gin combining the aromas of Hong Kong-style milk tea and coffee.
More than 40 events, including forums, tastings, mixology competitions and award presentations, will be held during the fair. The exhibition also features a range of craft beers and non-alcoholic fermented drinks.
