Hong Kong trade office promotes wine hub role to Burgundy industry
The Hong Kong Economic and Trade Office in Brussels visited Burgundy to strengthen trade ties, promoting Hong Kong as a global wine trading hub. Officials highlighted Hong Kong's zero wine tariff since 2008 and reduced spirits duty in 2024.
The Hong Kong Economic and Trade Office in Brussels, together with the Hong Kong Trade Development Council, has strengthened trade links with the Burgundy wine industry during a visit to the French region. The delegation toured key wine-producing areas and held meetings with local government officials, wine producers and industry bodies.
Hong Kong's Representative to the European Union, Om Pui-man, addressed a promotional dinner attended by senior Burgundy officials and industry representatives. She noted that Hong Kong has been a leading global hub for wine trading and auctions since eliminating its wine duty in 2008 and reducing its spirits tax in 2024.
"Hong Kong's wine trading and auction activities drive growth in other high-value sectors including logistics, warehousing, tourism and high-end dining," Om added. "We warmly welcome Burgundy's wine industry to use Hong Kong's advantages as a regional hub for trade, distribution and auctions to expand its market share in China and the wider Asia-Pacific region."
During the visit, Om invited Burgundy wine businesses to visit Hong Kong, including for the Hong Kong Wine and Gourmet Festival held each October and the Hong Kong International Wine Fair in November. She also promoted the inaugural World Connoisseurs Gala, a high-end lifestyle and arts event scheduled for November 2026.
Burgundy is one of the world's most famous wine regions, with a long winemaking tradition rooted in distinctive terroir. About half of its wine output is exported internationally. The Brussels office continues to foster exchanges between Hong Kong and Europe in the wine sector, exploring closer cooperation in wine trade and wine tourism.
