Hong Kong secures exclusive five-year deal to host Vinexpo Asia from 2027
Hong Kong will be the sole host of Vinexpo Asia for five consecutive years from 2027 under a deal between the Hong Kong Tourism Board and Vinexposium. The event will become an annual citywide celebration, aiming to attract high-spending business travellers and boost local retail, hospitality and din
The Hong Kong Tourism Board (HKTB) has signed a five-year memorandum of understanding with global event organiser Vinexposium to make Hong Kong the exclusive host of Vinexpo Asia from 2027 through 2031. The agreement transforms the flagship wine and spirits trade exhibition from a biennial rotation into an annual fixture held solely in the city.
Tourism authorities and organisers plan to expand the event beyond exhibition halls into a citywide celebration, aiming to draw high-spending business travellers and stimulate the local retail, hospitality and dining sectors.
The agreement was formalised in Hong Kong by HKTB executive director Anthony Lau and Vinexposium overseas events director Déborah Sanchez. It was witnessed by Tourism Board chairman Peter Lam, Secretary for Culture, Sports and Tourism Rosanna Law, Bordeaux deputy mayor Fabien Robert, and Bordeaux Gironde Chamber of Commerce and Industry representative Philippe Tapie.
Under the expanded arrangement, the first edition under the new annual schedule will take place at the Hong Kong Convention and Exhibition Centre from 8 to 10 June 2027. Previously staged in Hong Kong every alternate year, the exhibition serves as the premier platform connecting global producers, buyers and industry leaders across the Asia-Pacific region.
Tourism Board chairman Peter Lam described the agreement as an important milestone that deepens Hong Kong’s ties with Bordeaux and the global spirits market, built on nearly three decades of mutual trust. He noted that securing exclusive hosting rights reflects international industry confidence in the city while reinforcing Hong Kong’s position as a regional trading hub and premier convention destination. Lam added that Vinexpo Asia and the concurrent Hong Kong Wine and Dine Festival will complement each other to generate broader economic benefits across local commerce and tourism.
Organisers plan to broaden the scope of Vinexpo Asia by integrating curated activities across Hong Kong’s neighbourhoods. Preliminary plans include district-wide networking sessions, specialised tastings, and food-and-wine pairings spotlighting iconic beverage cultures from Europe, the Americas and the Asia-Pacific.
Bordeaux trade representative Philippe Tapie remarked that Hong Kong has served as an essential gateway and trusted partner for Vinexpo Asia since 1998. He noted that establishing an annual home in the city provides the commercial certainty and continuity that international producers and buyers need for long-term growth, while forging closer ties with the local gastronomy and lifestyle sectors. Tourism officials reiterated that proactive efforts will continue to attract high-profile international conventions and exhibitions to the city, maximising the economic spillover effects of high-value business travellers on the broader economy.
