Hong Kong's first Pokémon Center pop-up opens at Festival Walk on Wednesday
Hong Kong's first official Pokémon Center pop-up opens at Festival Walk on 11 November, featuring a 10-metre Poké Ball display and giant Pikachu balloon. The event runs until 3 January as part of the franchise's 30th anniversary, offering merchandise, trading card games, and Hong Kong-themed gifts.
Christmas will come early for Pokémon fans on Wednesday as Hong Kong's first official Pokémon Center pop-up opens at Festival Walk, complete with a 10-metre Poké Ball-themed festive display and a giant Pikachu balloon, according to The Standard.
Running from 11 November to 3 January, the pop-up forms part of the Pokémon franchise's 30th anniversary celebrations and will offer merchandise, collectibles and interactive activities. Customers who meet designated spending thresholds can also receive Hong Kong-themed gifts featuring local elements such as trams and neon signs.
The venue will include a Pokémon Trading Card Game zone, while the wider anniversary programme features character meet-and-greets and Pokémon GO activities. Trading card game products and activities will begin from 18 November.
To manage crowds, entry to the pop-up will be by advance reservation only from 11 to 24 November through THE GULU app. From 25 November, customers with reservations will continue to receive priority, while walk-in entry may be offered depending on crowd levels and venue capacity.
Beyond the store, Festival Walk will be transformed with Pokémon-themed Christmas installations. Among the centrepieces is a 10-metre Poké Ball-inspired festive display, alongside a giant Pikachu inflatable and photo spots featuring Pikachu, Bulbasaur, Charmander, Squirtle and Gengar.
A Pokémon fan surnamed To said the scale of the anniversary celebration was likely to attract fans to visit and shop. To said the attention to detail in installations such as the giant Pikachu and Poké Ball display, together with activity booths and merchandise, added to the appeal of the event. She was also drawn to the range of 30th anniversary merchandise, including limited-edition plush toys, and said prices appeared competitive compared with similar products she had purchased in Japan.