Hong Kong grants 'M' brand status to three international sports events
Hong Kong's Major Sports Events Committee has awarded 'M' brand recognition to the Li-Ning 2026 Hong Kong Open Badminton Championships, the FIBA 3x3 World Tour Hong Kong Masters 2026 and the 2026 Milwaukee Hong Kong Squash Open. Committee chairman Wu Sau Kei says the events will boost the city's glo
The Major Sports Events Committee has granted 'M' brand recognition to three international sporting events, the Hong Kong government announced on 12 November. The events are the Li-Ning 2026 Hong Kong Open Badminton Championships, a HSBC BWF World Tour Super 500 tournament scheduled for 17 to 22 November; the FIBA 3x3 World Tour – Hong Kong Masters 2026, to be held on 28 and 29 November; and the 2026 Milwaukee Hong Kong Squash Open, running from 30 November to 6 December.
Committee chairman Wu Sau Kei said: 'We are very pleased to award the "M" brand recognition to these three international sports events. The Hong Kong Open Badminton Championships will bring together the world's top badminton players, who will showcase their skills on court as they vie for the championship title. The FIBA 3x3 World Tour – Hong Kong Masters 2026 will once again offer fast-paced street basketball battles, drawing the attention of fans around the globe. The Hong Kong Squash Open, with its strong line-up of world-class players, will provide spectators with an exciting and thrilling experience.'
According to Wu, these events not only enhance Hong Kong's international image but also highlight the city's strong capability in hosting world-class sporting competitions.
The 'M' brand scheme is designed to encourage and support local sports associations, private organisations and non-governmental bodies in organising major international sports activities. Events that meet the approval criteria may receive the committee's 'M' brand recognition, with some also eligible for funding. The scheme aims to promote the development of large-scale sports events, cultivate a sustainable sports culture in Hong Kong, and strengthen the city's reputation as an international sports event hub while generating tangible economic benefits.
Further details on 'M' brand events are available at www.mevents.org.hk.