Star Shine to deepen IP licensing partnerships, expand into North America
Star Shine Holdings plans to deepen IP licensing partnerships, expand its proprietary brands and enter the North American market. Its IP merchandise business generated 46.69 million yuan in H1 2026, accounting for 28.7% of group revenue with a 39% gross profit margin.
Star Shine Holdings (1440) plans to pursue development in deepening licensing partnerships with internationally renowned intellectual properties, expanding its proprietary brands portfolio, and expanding into the North American market through strategic partnerships with prominent Asian IP brands, the company announced.
The company's IP merchandise business continued to record solid growth, with a revenue of 46.69 million yuan (HK$54.93 million) in the first half of 2026, 28.7 per cent of the group’s total revenue, as gross profit margin reached 39 per cent.
Star Shine partnered with Disney to launch the Winnie the Pooh 100th Anniversary Collection, where it was responsible for the design and production of the entire collection, which covers a wide range of product categories, including Manuka honey, adult and children’s apparel, pet accessories, tote bags and tumblers. Building on this momentum, the group is currently preparing a collection to celebrate Pixar’s 40th anniversary, further strengthening its collaboration with Disney.
The company revealed plans to actively participate in major international cultural and sporting events to further diversify its revenue streams. "We will also expand into the North American market through strategic partnerships with Asian IP brands, capitalising on opportunities in Hong Kong, the Greater Bay Area and overseas markets," said chairman Tsoi Wing-sing.