Pop Mart Q3 revenue falls up to 50%, COO expects peak season rebound
Pop Mart reported a 45-50 per cent year-on-year drop in overall Q3 2026 revenue. The COO said the Chinese market remains steady and expects a rebound in the fourth quarter peak season.
Toy maker Pop Mart (9992) saw its overall revenue in the third quarter of 2026 fall 45 to 50 per cent year on year, the company said on 27 October. The firm is hoping for a recovery in the fourth quarter, its traditional peak sales season.
Revenue from operations in China decreased 25 to 30 per cent, while revenue from the Asia-Pacific region dropped 65 to 70 per cent. The Americas saw a 70 to 75 per cent tumble, and revenue from Europe and other regions fell 50 to 55 per cent, according to the company.
In China, revenue from offline channels fell 5 to 10 per cent, while online channels declined 45 to 50 per cent.
Pop Mart's chief operating officer, Si De, said the Chinese market remains relatively steady and healthy for the full year, and the company expects to achieve year-on-year growth. He said the firm will strive to capture sales opportunities in the traditional peak season and prepare for next year.